As at present time this market is on boom,
mostly every one using web tends to play any type of game as this is the way of
relaxing from the continue stress of work or many are strictly using web for
the purpose of playing who tend to be more aggressive Web users
“Games” is one of the top 10 search terms on
any search engine.
What does this mean? Of course this is proving its
popularity!
As at present time this
market is on boom, mostly every one using web tends to play any type of game as
this is the way of relaxing from the continue stress of work or many are
strictly using web for the purpose of playing who tend to be more aggressive
Web users, spending an average 53 hours per month online, versus 24 hours spent
by most other Web users. Heavy gamers also tend to go online about 24 days per
month, while the typical user goes online 17 days per month. Game Web sites
offer an alternative to in-game advertising but reach much of the same
audience. Game sites reach almost half of the Internet universe.
The online game market is expected to
reach $4.4 billion by 2010. Several game publishers have reported unsatisfactory
earnings in recent years. The fiscal increase in the game market is at least in
part contingent to the release and adoption of next-generation consoles like
the Microsoft Xbox
360.
In-game advertising has immense
prospects but the growth of
in-game advertising generates the question
that whether gamers responds to ads placed in the games they play and the
studies show that the bulk of gamers fall into the 18 to 44 year-old age group,
who all appeal to market.
·
25% of gamers are
considered hardcore, or heavy, gamers playing 16 or more hours per week
·
75 % Light or
medium gamers, playing less than 16 hours per week.
Typical gamers have
disposable incomes; 20 percent report annual incomes over $75,000 per year so
it can be said that marketing
opportunities are emerging in Online Gaming Venues
In-game advertising is
expected to reach $732 million by 2010
Marketers searching for 18 to
34 year old males who can look to massively multiplayer online games (MMOG) for
opportunities, while these opportunities exist in certain genres, brands must
be creative to make an impact in certain massively multiplayer online game. The
MMOG category comprises of determined worlds where thousands of people play and
interact concurrently. Most gamers are male between ages 18 and 34.This
category of game fall into four genres:
·
Fantasy: (89.1
percent market share)
·
Sci-fi and
superhero: 7.1 %
·
Combat simulation
and first-person shooter: 0.9 %
·
Social and other
situation-based: 2.9 %
For advertising messages,
social and real-world-like titles offer apposite milieu. In social and
real-world-based games standard ads add legitimacy, though some marketers opt
for deeper amalgamation The MMOG category takes up a considerable portion of
that, offering a social , engaging experience in which marketers can reach
consumers.
About the author
Arcade Temple
serves as one of the largest online gaming websites; with thousands of
games
and active members from across the globe. These
online
games can be played directly in visitors’ browsers, without
any accompanying price-tags or obligatory downloads
Tags: age group, aggressive web, annual incomes, boom, disposable incomes, game market, game publishers, game sites, game web sites, gamers, internet universe, marketing opportunities, microsoft xbox, next generation consoles, online game, present time, search terms, typical user, web users, xbox 360
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